ZIC: Internet Consultancy & Training Services


Training Course

'Information Searching For
Market Planning & Competitive Intelligence'

ZIC: Information Searching CourseZIC: Information Searching Course


Search Engines - Directories - Forums - Databases - Archives

Collaborative Filtering - Search Robots - Intelligent Agents


The Internet is growing at a phenomenal rate, containing a huge volume of freely accessible information in all subject categories. However, it lacks the classification and retrieval systems found in libraries. Locating information from the Internet's vast repository can therefore be time consuming and frustrating if you do not know how to apply the right tools and techniques.

All topics have a theoretical and a practical component. The practical demonstrations and exercises involve live connection to the Internet giving course delegates immediate opportunity for practising and refining newly learned concepts and skills. The application of searching tools and techniques, ranging from simple interrogation of on-line databases to the use of sophisticated robots and intelligent agents, is demonstrated using state-of-the-art systems and relevant case studies that includes amongst others the location of businesses - products - services - people - latest news.


Who Should Attend

This intensive training course is intended for knowledge researchers - managers - professionals wishing to use the Internet to access information they require for their work, business and personal use. It provides details of the main sources of information to be found on the Internet and also how to find - manage - track the required information precisely and quickly without being subjected to the information overload phenomenon.

Assumed Knowledge

Delegates should have experience in the use of the World Wide Web.

Duration:

2 Days



Part 1: Information Searching


World Wide Web

  • Searching Web Directories, Search Engines & Discussion Forums
  • Subject Vs. Concept Vs. Keyword Searching
  • Search Strategies - Simple Vs. Advanced
  • Search Comparisons - Directories & Search Engines

File Archives

  • Searching for FTP files

Usenet Newsgroups & Mailing Lists

  • Searching Newsgroups via News Servers
  • Searching Newsgroups & Mailing Lists via the Web

Public Databases

  • Searching Public Databases via Web Gateways
  • Public Database Searching using TELNET

Search Relevancy

  • Definition
  • Measuring Relevancy

Practical Sessions Practicals


In the practical sessions you will learn about

1. Major directories (Yahoo, LookSmart, Encyclopedia Britannica, Open Directory Project) as well as Subject Specialist directories representing the 'invisible Web'. Major search engines (Alta Vista, Inktomi-based, FAST-based, Google) using simple as well as advanced searching facilities, and the latest 'next generation' search engines that employ concept-based as well as highly visual search features.

2. File archives stored in FTP servers.

3. Past and present postings in Newsgroups and different mailing lists.

4. Public databases.




Part 2: Advanced Information Searching

Search Robots

  • What are Search Robots?
  • Meta-Search Robots
  • Local & Remote Search Robots
  • Personal & News & Shopping Search Robots

Intelligent Agents

  • What are Intelligent Agents?
  • Applying Intelligent Agents for Searching
  • Local & Mobile Intelligent Agents
  • Automating Intelligent Agents

Collaborative Filtering

  • What is Collaborative Filtering Based Searching ?
  • Passive and Active Collaborative Filtering Systems
  • Web Usage Path Analysis
  • Page Clustering and Content Analysis
  • Recommending Related Links
  • Added Value Filtered Information

Practical Sessions Practicals


In the practical sessions you will learn about

1. Mega-web robots and specialist robots to conduct fast as well as focussed searches.

2. Intelligent agents for conducting thorough, efficient and convenient searches.

3. Collaborative filtering systems and their beneficial application for guided and productive searching.



Apply For Course Details


ZIC: Internet Consultants, Northern IrelandHome Page | Development | Marketing | Security


Copyright © 1999 - 2002 Zaray Internet Consultants